Magnetic Primer - IdeaPaint US

A breakthrough magnetic solution, IdeaPaint™ Magnetic Primer delivers up to 2x the magnetic strength of other liquid, magnetic solutions on the market.

How many square feet are you painting?

50 Sq Ft: $165 each


100 Sq Ft: $275 each


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IdeaPaint Magnetic Primer can be used with our white and clear dry erase paints to turn any wall into a multi-functional magnetic, dry erasable idea platform. It can be alternatively be top coated with latex paint for a magnetic-only surface.

IdeaPaint Magnetic Primer is perfect for commercial, school and home applications. Use with the six included IdeaPaint neodymium (aka rare earth) magnets for best magnetic performance and experience.

  • Benefits
  • Details
  • In the Box
  • Installation Guides
  • FAQ's
  • Tech Docs

Holds more paper than competitive products: IdeaPaint™ Magnetic Primer delivers up to 2x the magnetic strength of other liquid, magnetic solutions on the market.

It’s the easiest magnetic primer to apply: 

  • Simply stir and apply
  • A single coat, roller application that anyone can apply
  • Smooth texture, absolutely no sanding required!

Easily create a multi-functional surface: Create a magnetic, dry erase surface with IdeaPaint MAGNETIC Primer, a high-quality latex paint, and IdeaPaint dry erase paint

Includes everything you need to get started:Our Magnetic Primer comes with 6 IdeaPaint neodymium (aka rare earth) magnets

Safe to use and environmentally friendly: low odor application. Environmentally friendly with low VOC. GreenGuard certified.

  • A light gray magnetic, liquid primer
  • Can be used for work, school or home applications
  • Can be applied over any smooth surface
  • Commercial-grade performance
  • Magnetic Primer is UL Greenguard Gold Certified, and is acceptable for use in environments such as workplaces, schools and healthcare facilities
  • Contributes to LEED Certification
  • Made in the USA
  • 50 or 100 sq. ft of magnetic primer
  • 6 IdeaPaint neodymium (aka rare earth) magnets

HOW STRONG IS THE MAGNETIC PULL OF IDEAPAINT™ MAGNETIC PRIMER?

IdeaPaint™ Magnetic Primer is powerfully magnetic – up to 2x stronger than other magnetic primers on the market; it holds 1.5x more sheets than competitive products.

WHAT KINDS OF MATERIAL CAN I APPLY THIS TO?

IdeaPaint™ Magnetic Primer can be applied over Drywall, Wood, Metal, Most Plastics, Fiberglass, and Formica® to create a magnetized surface.

HOW SHOULD I PREP THE SURFACE I’M PAINTING BEFORE APPLYING IDEAPAINT™ MAGNETIC PRIMER?

Just make sure the surface is clean, dry, and free from wax, polish, grease, oils, chalk, dirt, loose paint, and other contaminants. Scuff-sand hard, glossy surfaces for maximum adhesion.

IS IT OK TO USE A PAINT SHAKER TO MIX THIS? FOR HOW LONG DO I NEED TO MIX OR STIR?

IdeaPaint™ Magnetic Primer is ready to apply from the can, however, metal pigments will settle to bottom. DO NOT USE AN INDUSTRIAL PAINT SHAKER. Hand stir thoroughly for 3-5 minutes immediately prior to application to ensure a smooth, even consistency. The paint is ready when the color is a consistent gray.

WHAT KIND OF ROLLER COVER SHOULD I USE?

Best results are achieved with a 3/8” nap synthetic roller.

HOW MANY COATS OF IDEAPAINT™ MAGNETIC PRIMER DO I NEED TO APPLY?

IdeaPaint™ Magnetic Primer requires three heavy wet on wet coats. It’s important to apply the appropriate amount of primer for the necessary square footage–achieving wet mils of 5-6 mils, and avoiding sags and roller marks as you go. For additional information and a video installation guide, visit ideapaint.com/help.

HOW LONG DO I HAVE TO LET IT DRY BEFORE APPLYING A TOPCOAT?

IdeaPaint™ Magnetic Primer can be top coated with IdeaPaint™ Dry Erase to create a magnetic, dry erasable surface, or simply coated with latex paint for a magnetic-only surface in your color of choice. For a complete list of preferred primers and base coat paints, visit ideapaint.com/help.

  • If top-coating with IdeaPaint™ White Dry Erase Paint: Wait 3 hours, and then apply one coat of a premium acrylic primer/sealer to hide the color. Allow 24 hours before applying IdeaPaint™ White.
  • If top-coating with IdeaPaint™ Clear Dry Erase Paint for a colored, magnetic, dry erasable surface: Wait 3 hours, and then apply one coat of a premium acrylic primer/sealer to hide the color, followed by 2 coats of premium acrylic latex (there’s no need to sand). After the second coat of latex paint is applied, allow 24 hours before applying IdeaPaint™ Clear.
  • If top-coating with latex paint: Wait 3 hours, and then apply a premium acrylic primer/sealer to hide the color, followed by two coats of a premium acrylic latex. (A premium quality finish will help to avoid burnishing from frequent magnet use on the surface.) IdeaPaint Magnetic Primer FAQs 031617
  • For additional information and a video installation guide, visit ideapaint.com/help. For technical help contact IdeaPaint at +1 617.714.1050.

Benefits

Holds more paper than competitive products: IdeaPaint™ Magnetic Primer delivers up to 2x the magnetic strength of other liquid, magnetic solutions on the market.

It’s the easiest magnetic primer to apply: 

  • Simply stir and apply
  • A single coat, roller application that anyone can apply
  • Smooth texture, absolutely no sanding required!

Easily create a multi-functional surface: Create a magnetic, dry erase surface with IdeaPaint MAGNETIC Primer, a high-quality latex paint, and IdeaPaint dry erase paint

Includes everything you need to get started:Our Magnetic Primer comes with 6 IdeaPaint neodymium (aka rare earth) magnets

Safe to use and environmentally friendly: low odor application. Environmentally friendly with low VOC. GreenGuard certified.

Details

  • A light gray magnetic, liquid primer
  • Can be used for work, school or home applications
  • Can be applied over any smooth surface
  • Commercial-grade performance
  • Magnetic Primer is UL Greenguard Gold Certified, and is acceptable for use in environments such as workplaces, schools and healthcare facilities
  • Contributes to LEED Certification
  • Made in the USA

In the Box

  • 50 or 100 sq. ft of magnetic primer
  • 6 IdeaPaint neodymium (aka rare earth) magnets

FAQ's

Q. HOW STRONG IS THE MAGNETIC PULL OF IDEAPAINT™ MAGNETIC PRIMER?

A. IdeaPaint™ Magnetic Primer is powerfully magnetic – up to 2x stronger than other magnetic primers on the market; it holds 1.5x more sheets than competitive products.

Q. HOW SHOULD I PREP THE SURFACE I’M PAINTING BEFORE APPLYING IDEAPAINT™ MAGNETIC PRIMER?

A. Just make sure the surface is clean, dry, and free from wax, polish, grease, oils, chalk, dirt, loose paint, and other contaminants. Scuff-sand hard, glossy surfaces for maximum adhesion.

Q. IS IT OK TO USE A PAINT SHAKER TO MIX THIS? FOR HOW LONG DO I NEED TO MIX OR STIR?

A. IdeaPaint™ Magnetic Primer is ready to apply from the can, however, metal pigments will settle to bottom. DO NOT USE AN INDUSTRIAL PAINT SHAKER. Hand stir thoroughly for 3-5 minutes immediately prior to application to ensure a smooth, even consistency. The paint is ready when the color is a consistent gray.

Q. WHAT KINDS OF MATERIAL CAN I APPLY THIS TO?

A. IdeaPaint™ Magnetic Primer can be applied over Drywall, Wood, Metal, Most Plastics, Fiberglass, and Formica® to create a magnetized surface.

Q. WHAT KIND OF ROLLER COVER SHOULD I USE?

A. Best results are achieved with a 3/8” nap synthetic roller.

Q. HOW MANY COATS OF IDEAPAINT™ MAGNETIC PRIMER DO I NEED TO APPLY?

A. IdeaPaint™ Magnetic Primer requires three heavy wet on wet coats. It’s important to apply the appropriate amount of primer for the necessary square footage–achieving wet mils of 5-6 mils, and avoiding sags and roller marks as you go. For additional information and a video installation guide, visit ideapaint.com/help.

Q. HOW LONG DO I HAVE TO LET IT DRY BEFORE APPLYING A TOPCOAT?

A. IdeaPaint™ Magnetic Primer can be top coated with IdeaPaint™ Dry Erase to create a magnetic, dry erasable surface, or simply coated with latex paint for a magnetic-only surface in your color of choice. For a complete list of preferred primers and base coat paints, visit ideapaint.com/help.

  • If top-coating with IdeaPaint™ White Dry Erase Paint: Wait 3 hours, and then apply one coat of a premium acrylic primer/sealer to hide the color. Allow 24 hours before applying IdeaPaint™ White.
  • If top-coating with IdeaPaint™ Clear Dry Erase Paint for a colored, magnetic, dry erasable surface: Wait 3 hours, and then apply one coat of a premium acrylic primer/sealer to hide the color, followed by 2 coats of premium acrylic latex (there’s no need to sand). After the second coat of latex paint is applied, allow 24 hours before applying IdeaPaint™ Clear.
  • If top-coating with latex paint: Wait 3 hours, and then apply a premium acrylic primer/sealer to hide the color, followed by two coats of a premium acrylic latex. (A premium quality finish will help to avoid burnishing from frequent magnet use on the surface.) IdeaPaint Magnetic Primer FAQs 031617
  • For additional information and a video installation guide, visit ideapaint.com/help. For technical help contact IdeaPaint at +1 617.714.1050.

 


This product can expose you to Anatase, which is known to the State of California to cause cancer. For more information go to www.P65Warnings.ca.gov.