March 08, 2017



A breakthrough magnetic coating, IdeaPaint™ Magnetic Primer is powerfully magnetic, versatile, and perfect for commercial or home application. It pairs with our White and Clear Dry Erase Paints to turn any wall into a magnetic, erasable idea platform—or, can be simply top coated with latex paint for a magnetic-only surface.

  • Delivers up to 2x the magnetic strength of other liquid products
  • Easy roller application
  • Smooth texture – no sanding required
  • Light gray color for easy top coat coverage
  • Low VOC – UL GREENGUARD Gold Certified
  • Available in 50 Sq. Ft. or 100 Sq. Ft. sizes
  • Produced in the USA

Shop now. Or contact us to learn more.


PULL is an industrial-grade, high-performance magnetic wallcovering. It's best suited for commercial application, where high-intensity magnetic strength is required (i.e., need to hold thick materials, like blueprints or swatches).

  • Durable and seamless, with no gaps for dirt or dust to accumulate
  • Environmentally responsible – contributes to LEED certification
  • Limited lifetime warranty of wallcovering
  • Requires professional installation
  • Custom pricing available based on sq. ft.

Contact us to learn more.


Leave a comment

Comments will be approved before showing up.

Also in IdeaBlog

ways to spark creativity
Ideation: Release Sessions

March 15, 2019

The Ideation Series is a blog series dedicated to improving creativity, productivity and collaboration through simple activities best activated on dry-erase or magnetic surfaces. In our inaugural edition, we explore Release Sessions, what it means, its many benefits and how to conduct your own Release Session.

Read More
IdeaPaint Teams Up With Sherwin Williams of Watertown to Provide Training to Local Contractors
IdeaPaint Teams Up With Sherwin Williams of Watertown to Provide Training to Local Contractors

November 15, 2018

Read More
No Matter What Your Needs We Have Your Walls Covered
IdeaPaint Launches the Industry’s Best Performing Dry Erase Wallcoverings

October 03, 2018

Are you fed up with your dry erase wallcoverings’ unsightly seams and their consistent staining and ghosting? IdeaPaint recognized the poor performance of the dry erase wallcovering products on the market and developed a series of dry erase wallcovering solutions to solve these critical pain points.  Learn more about our new wallcovering products that offer the industry’s best dry erase performance, best appearance and easiest installation.  
Read More