The idea that led to the invention of IdeaPaint—a paint that can transform any surface into a dry-erase board—came during a brainstorming session among college students at Babson College, just outside of Boston. The moment one of them started taping sheets of paper to the wall to create a space to capture their ideas, the rest stood up and became actively engaged in the process. Turns out, it was more than a phenomenon—it was an inspiration.
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MAGNETIC PRIMER A breakthrough magnetic coating, IdeaPaint™ Magnetic Primer is powerfully magnetic, versatile, and perfect for commercial or home application. It pairs with our White and Clear Dry Erase Paints to turn any wall into a magnetic, erasable idea platform—or, can be simply top coated with […]