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MANAGING CREATIVITY

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ABOUT THE BOOK

In Managing Creativity we pick the brains of some very unique creative leaders from all walks of life – CEOs, filmmakers, educators, music producers and even craft-brewers. We found out what makes them tick and what makes them successful – on their own and also as managers and molders of creative minds.

"Throughout the creative process you have to go south sometimes to find out what north really is.”
- Brian DeCubellis, MTV Scratch

What’s really important to me is to create an environment where people are willing to share. Not only, ‘Here’s what I did,’ but also ‘Here’s an idea, take from it and work on it and change it.’
- Michael Schaeffer, Reebok

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ABOUT US

With over 75,000 successful installations around the world, IdeaPaint is changing the way people work, play, teach and learn through innovative spaces that foster creativity and collaboration.

IdeaPaint is incredibly cost effective when compared to traditional whiteboards and outperforms the leading dry erase options. It’s also the most environmentally responsible commercial dry erase surface on the market, and is the only dry-erase paint to be GREENGUARD Certified for indoor air quality.