IdeaPaint was founded by John Goscha in 2002, while John was still a student at Babson College. John came up with the "idea" of a dry-erase paint and developed IdeaPaint's first dry-erase paint product with the assistance of a third party paint and coatings laboratory.
After several years of product development and two rounds of angel financing, John invited two of his former Babson classmates, Jeff Avallon and Morgen Newman, to join him as co-founders. Jeff joined IdeaPaint in late 2006 and Morgen in early 2007. The three friends teamed together to successfully pull off the Company's 2008 commercial product launch.
John led the Company through its initial institutional financing that closed in August of 2008 and, in 2009, he relinquished his senior management role in favor a more seasoned management team, but continued as a consultant into 2010. John remains a significant stockholder in IdeaPaint.
Jeff Avallon and Morgen Newman are still part of the IdeaPaint team.
