Guest Post by Reid Ruberti
Every so often a customer uses IdeaPaint to create a space that perfectly captures the spirit of our company’s vision. Collaboratory 4.0 is such a customer. Led by founder Kit Maloney, Collaboratory 4.0 is a co-working and start-up incubator in Boston’s South End. After spending time in co-working spaces that didn’t do much to inspire her productivity, Kit set out to change the status quo. Not solely with regards to collaborative space, but also to those using it. To help address the fact that only 7-10% of the start-up community’s executives or founders are women, Collaboratory 4.0 launched in October 2012 as the first incubator in Boston that caters primarily to female entrepreneurs.
A full believer in “the tide lifts all ships,” Kit knew that IdeaPaint would augment the positive and collaborative energy of Collaboratory 4.0’s unique mezzanine space at 40 Berkeley Street. It would also convert the huge columns into places to share work and work together. Leaving no surface unpainted, Kit and team took to every corner (including radiators) with IdeaPaint. It is within arm’s reach almost anywhere you stand or sit.
Kit told us that the ability to dig in on any topic, anywhere and at any time is especially valuable at Collaboratory 4.0 because it sees so much foot traffic. Every Wednesday they host a Brown Bag Lunch Series that invites business experts and aspiring entrepreneurs to share stories, experiences and ideas with the in-house team. “Brainstorming is often credited for producing the ideas that lead to business growth through a series of pivots that might not have been considered without ‘blue sky’ open thinking,” she told us. “At Collaboratory 4.0 we have noticed that good brainstorming sessions are so much easier when you can write anywhere!” With IdeaPaint as their canvas, the next, great Boston start-up success story could already be on the walls.Tags: Collaboration, Collaboratory 4.0, coworking, entrepreneurship, IdeaPaint, Kit Maloney