From the Brains at BrainSell: A Quick IdeaPaint Q&A
More and more frequently we've been receiving posts, Tweets and emails from people sharing their recent IdeaPaint installations. From offices and schools nearby, to businesses in other hemispheres, IdeaPaint is making its way, wall by wall, around the world.
One such business is BrainSell, a business solutions company headquartered in Topsfield, MA. We saw their blog article about their IdeaPaint installation (you can read it here) and had to learn more. We caught up with BrainSell's Director of Marketing and Business Development, Sonja Fridell to find out the story behind their decision to go the way of the Paint.
IdeaPaint: How did you hear about us?
Sonja: We were at our partner Hubspot's office in Cambridge and were admiring their walls. They told us all about IdeaPaint and we were immediately sold!
IdeaPaint: We love this part of your mission statement: "Dedicated to helping businesses grow, create a delighted customer base and achieve grand success." How do you achieve this day to day with your clients? How can IdeaPaint help?
Sonja: We do well when we keep things top of mind. Especially when it comes to marketing. So having a 20x7' wall screaming marketing ideas at me encourages me to take action and get things done. Our customers love our weekly webinars and blog articles and the "idea wall" keeps my brainstorming in check.
IdeaPaint: What was the first thing written on the IdeaPaint wall?
Sonja: Haha, it was BrainSell (heart's) IdeaPaint. Did that so we could brag about it on our blog!
IdeaPaint: The funniest? Any pranks?
We draw characitures of our boss, Jimmie BrainSell all the time. He loves it because he's a strapping man in a super hero suit! Also, we always sneak in lines about Casey Anthony. "Q3 Sales: Casey Anthony, 100 licenses" or "Casey Anthony called" We're a very unique group over here (-=
IdeaPaint: If you could paint IdeaPaint anywhere, where would it be?
Sonja: In my kitchen! I love it when friends leave me notes on my very small chalk board. An IdeaPaint wall would be great for that and notes on what to pick up at the store too.
IdeaPaint: What is your dream team of innovative tools (as in similar products)?
Sonja: GoPro Cameras are awesome. They have really innovative social marketing, so I'd include them in anything I'd do that was super human. I also love the new colors and patterns of duct tape (-=
IdeaPaint: How has IdeaPaint helped BrainSell (facilitated brainstorming, increased camaraderie, encouraged doodling, etc)?
Sonja: We collaborate like mad. People put ideas on the board, and we add to them, point to them, star them. We have a sales thermometer up right now on our smaller new wall, we fill it in when we make end of year sales, like a fundraiser. It's very motivating!
IdeaPaint: You tweeted about waiting for the IdeaPaint wall to cure. Describe the anticipation! And then, the fun!
Sonja: Yes, waiting a week was tough. A few times I had to scream at my coworkers to PUT DOWN THE MARKER! But it paid off, we have two great walls now, and they're FULL!
Ahh, another IdeaPaint success story! Our sincere thanks to Sonja for sharing. You can learn more about BrainSell online at www.brainsell.net, and stay up-to-date with Sonja on their Facebook and Twitter.
If you'd like to share your IdeaPaint story, shout an electonic holler at talk2@ideapaint.com.
