They were innovators in 1869 when Dr. Thomas Welch pioneered the process for pasteurizing concord grapes that is still followed by companies around the world, and they are innovators now, as a global brand that demands and embraces collaboration, consumer insights and a progressive work environment.

How many companies do you know that actually have their own Innovation Room? This incredible space turns the typical "war room" concept on it's head. It's a space that emphasizes teamwork and conversation with comfortable furniture, reading materials and product samples, and boundless ideation space with large teams to work together on their wall-to-wall IdeaPaint.

"Beyond just focussing on product innovation, we also emphasize innovation in how we work together," says Anne-Lise Lucas, Group Manager, Global Innovation in R&D. "We do this best in a collaborative, cross-functional way. The team that built this Innovation Room believes in a culture and workspace that fosters creativity and communication. An integral part of our Innovation Room is the IdeaPaint walls." 

Welch's Brand Manager Phil Drapeau adds, "I always encourage the people I am working with that if they think they have a big idea, try and visualize it. If you can visualize the concept, and other people see it, then you know you are on to something. And with IdeaPaint in our Innovation Room, we now have the ability to draw out everything, and visualize any idea. It makes everyone's job easier to see each other's work."

To learn more about Welch's visit their website, or find them on Facebook and Twitter.

Learn more about how our dry-erase whiteboard paint can help make your work space work. Ready to buy? Visit our online store.

Need some inspiration? Email IdeaPaint or call 617.714.1050.

What do you do at work to foster a creative and collaborative environment? What tools do you use, and what spaces have you created? Leave your comments below!