Recap of Dwell on Design 2010
IdeaPaint returned to Dwell on Design in 2010 as a sponsor of the Modern Family Zone. The centerpiece of our booth was a fantastic playhouse which had been coated floor-to-ceiling, wall-to-wall in IdeaPaint. Throughout this three-day event, families gravitated to the Modern Family Zone to revel in this 360° dry-erase experience. If you've never seen IdeaPaint up-close, you should request a dry sample and see what all the buzz is about!
After the event, this incredible playhouse was donated to Habitat for Humanity of Greater Los Angeles, an organization that "builds and renovates homes with a goal of eliminating substandard housing by making decent, affordable housing a matter of conscience and action in our communities."
"It was a great show for us," says IdeaPaint CMO Marcus Wilson. "Last year we had IdeaPaint in a lot of different spaces at Dwell, and this year we chose to focus a bit more on creating an innovative space for kids. It was really fun to see how creative kids were getting in the playhouse, and to talk with parents about how IdeaPaint can be integrated into their home.
"On the trade side, it was exciting to see a big difference from last year to this year, where last year architects and designers were just learning about IdeaPaint, but this year we were talking to professionals who had already specced IdeaPaint into their projects."
Check out all the amazing photos from our trip!
Learn more about our award-winning dry-erase paint, or if you are feeling ready to pick up a roller, buy IdeaPaint online!
