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BIG IDEAS BLOG

FOR A LITTLE INSPIRATION.

05.30.12
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IdeaPaint Launches CLEAR & Partnership with charity: water


Two weeks ago we traveled down to New York to celebrate the launch of our newest innovation - IdeaPaint CLEAR, as well as our exciting new partnership with charity: water. Our kick-off event took place at charity: water’s stunning SoHo office, and gave us an opportunity to showcase our revolutionary new transparent dry erase paint to friends, family and the New York press.

On display for all to see and test out was, of course, IdeaPaint CLEAR, which now covers a new portion of charity: water’s workspace. As Paull Young told us, that means even more ideating. “As we work to try to reinvent charity, a lot of the collaboration and idea generation is happening every day on the wall thanks to IdeaPaint.” The more ideating they do, the better off the world is. Since 2006, charity: water has creatively responded to the challenge of supplying safe drinking water to people in developing countries, and we, at IdeaPaint, have long since been fans of theirs. We first painted out their office back in 2010, and have been thrilled to be a small part of the great work they do.

So when it came to contributing to a significant, reliable cause, we of course jumped at the chance to build on our relationship with charity: water. As Morgen Newman explains in the video above, we’ve traditionally demonstrated support by donating free paint – to schools, start-ups, non-profits, etc. Now, we’re ready to lend a hand and a dollar to fellow creative people. Through this new partnership we have committed up to $25,000 to charity: water. For every IdeaPaint CLEAR purchase, $25 goes directly to funding water projects around the globe!

So what are you waiting for? Pick up a kit of CLEAR today and invest in two great things: charity: water, and your next big idea.

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