Electricity. Pants. Skyscrapers. The pencil. Everything starts as an idea. And every idea has a story behind it. The concept of IdeaPaint was hatched in 2002 when a group of college buddies were brainstorming on a business project. The more ideas they had, the less room they had to write them. Frustrated, the conversation turned away from the assignment to the problem at hand. Too bad we just can't paint the walls and write all over them.